National Wildlife Federation
  • Philanthropy
  • Reston, VA, USA
  • Full Time

The Membership Acquisitions Strategist is responsible for the continued success of the National Wildlife Federation's member and monthly donor acquisition efforts. The role is primarily focused on the execution and implementation of strategies aimed at recruiting loyal donors. As an integral part of Membership's management team, the Acquisitions Strategist will collaborate with the Director, Membership; Membership staff; creative consultants; agency partners; analysts; and program managers to effectively integrate data-driven, multi-channel marketing strategies to recruit members who provide higher lifetime value, and increase donor retention.

This is an exciting time of growth and expansion at NWF, and this role is ideal for an entrepreneurial self-starter seeking opportunities to contribute meaningfully toward the goal of achieving substantial increases in philanthropic support in the years ahead.

In this role you will:

  • Develop and implement multichannel acquisition and monthly giving growth strategies aimed at recruiting a robust membership base.
  • Direct all activities associated with list planning and list rental, and manage NWF's relationships with list brokers and list managers.
  • Oversee the development of all models and overlays for direct mail acquisition and lapsed strategy efforts, including the management of co-ops and vendors.
  • In collaboration with Membership staff and agency partners, manage creative and the development of compelling copy, and implement the production of all collaterals.
  • Manage front-end and back-end premium strategy, procurement and inventory.
  • Support the Director, Membership in managing the annual budget and monthly re-projections for the Acquisition and Monthly Giving Programs.
  • Assist in the development of corresponding revenue and expense budgets, implementation plans, and performance metrics to guide the team in rolling out and evaluating strategy.
  • Work closely with in-house performance analytics to test strategies and evaluate results, leveraging this information to maximize member lifetime value across all channels.
  • Collaborate with teams across NWF to create opportunities for members to become more engaged in the Federation's conservation work.
  • Perform other duties as assigned.

Qualifications:

  • 5+ years of professional experience in membership, fundraising or direct marketing, ideally for a complex national organization.
  • College degree required.
  • Demonstrated ability in building membership programs, developing and implementing acquisitions strategies, and crafting winning collaterals.
  • Passion for the preservation and protection of wildlife and wild places is highly desirable. Experience in environmental conservation a plus.
  • Entrepreneurial and self-starting, with the demonstrated ability to work independently and, when necessary, as an integral part of the team. Solid team building skills will serve this position well.
  • Professionalism, with superior interpersonal abilities, communications and political savvy, and excellent time management and organization skills.
  • Strong communications skills, and the ability to write compelling messaging and develop other written copy.
  • Knowledge of industry trends.
  • Ability to develop reports and conduct analysis aimed at evaluating results and promote innovative strategies.
  • Proficiency in Microsoft Office Suite and familiarity with CRM and other fundraising software, various databases and management reporting tools.

A background check will be conducted on the selected candidate.

Interested candidates should submit both a cover letter and resume.  We offer excellent benefits, competitive compensation, and a flexible work environment.  The National Wildlife Federation is committed to building a diverse team and strongly encourages candidates from all backgrounds to apply.  If you meet more than 75% of the qualifications of this description, we encourage you to submit an application.

National Wildlife Federation
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